Grounded in their training as architects, the Valencia-based pair conceive of visual puns and whimsical ways to augment existing structures and spaces by adding new design elements and donning garments that blend in with the scenery.
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Whether interacting with architecture or crafting their own sets, photography duo Daniel Rueda and Anna Devís find endless inspiration in the built environment.
Happytecture, a new book published by Counterprint, celebrates the last several years of their joy-filled practice of transforming ordinary locations into eye-catching, witty works of art.
Saturated hues and exquisitely produced props characterize Devís and Rueda’s compositions, the result of scouting unique locations and finding imaginative ways to incorporate new shapes, palettes, and clothing.
By precisely matching patterns or embellishing with bows, they add new meaning to existing designs and challenge us to see our surroundings differently.
They don’t use any photo-editing software, meaning that every shot is precisely composed on-site with natural lighting, a process she explains:
We carefully set the stage in real life using all sorts of everyday objects, colorful papers, matching outfits, and tons of natural light. At first glance, one would probably think that most of our images are not very difficult to capture because of their modest appearance. But, with the passing years, we’ve learned that achieving this level of simplicity is really, really complicated.
All images © Daniel Rueda and Anna Devís, shared with permission