Moncler Latest Campaign Featuring Liu Bolin and Shot by Annie Leibovitz

Moncler launched their amazing new Fall – Winter 2017-18 advertising campaign featuring Invisible Man artist Lui Bolin, shot by American photographer Annie Leibovitz.

Moncler launched their amazing new Fall – Winter 2017-18 advertising campaign featuring Invisible Man artist Lui Bolin, shot by one of Trendland’s favorite, the American photographer Annie Leibovitz. The unexpected and innovative campaign follow the fairy-tale atmosphere of the previous Spring/Summer 2017 who already featured the duo.

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For Moncler, the extraordinary performer, Liu Bolin, master of the invisible and impossible, replays the surrealistic and fantastical card, giving life to a fantasy which incorporates the enchantment of a chameleon-like suffused camouflage.

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On this occasion, the outline of the artist’s body immerses itself in a natural reality; merging and blending with a grandiose icy wintery Nordic landscape that resonates with the brand’s DNA. Iceland, immersed in the glaciers, which are reflected in the icy and shiny almost metallic waters, is showcased in a range of woven colours that includes infinite shades of grey, lead, anthracite and evanescent sky blue.

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Landscape is represented by icebergs as incredible and colossal sculptures, and expansion of jagged fragments of crystallised snow, in which the artist emerges almost transparent.

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Discuss in Kanban.

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