We already consider ourselves a winner of the Global Creative Callout just by being a part of the Lane Crawford portfolio. It is a pivotal moment for our brand. Lane Crawford is like my mentor. The growth of our brand has been organic and this process has been advantageous in the development of our brand.
You not only become familiar with different things when collaborating with a large corporation but also gain a better understanding of the market and how professionals work within the industry. It will give you perspective and thorough insight on your brand’s future trajectory. You will only learn invaluable lessons about branding by growing it steadily instead of building the brand based on hype.