“Overly Naive” Life is a Circus Experience at Tienda 14 Store in Madrid

It was conceived as a symmetrical circus tent creating a twelve-sided pyramid marked with colors signifying special discount, a niche for bags & accessories or shoes.

The playful marriage of geometry and color creates the most unique shopping experience at Tienda 14 Store in Madrid for a Munich footwear brand. Designed by Studio Animal, the space combines humor and nostalgia, pure joy and intriguing quirkiness.

Overly naive but deliberately conceptual,

point the architects who take pride in ultra-contemporary and super-optimistic future.

It was conceived as a symmetrical circus tent creating a twelve-sided pyramid marked with colors signifying special discount, a niche for bags & accessories or shoes.

Furniture in the centre of he the space act as a kaleidoscope, displaying brand’s latest additions to the collection. The future looks good indeed when spaces become incentives for an entire spectrum of human feelings.

Photography by Jose Hevia

Discuss in Kanban.

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